Learning the great art of (online) ethnography

September 15, 2009

Supposedly I am an apprentice of sorts. During my undergraduate studies someone once told me that the PhD is like undertaking an academic apprenticeship (and Google confirms that this is quite an established concept (see Green, 2005: 50)). Sure, I guess that sounds about right, but if this is indeed the case, I’m yet to figure out to whom I am an apprentice – who my guide/instructor/wise mentor/Mr Miyagi is. My supervisors/advisors I hear you say? – not in my experience. While I have been envious of those I’ve met along the way who research and publish alongside their advisors, that’s not my own experience at all. I’ve met people from MIT’s SENSEable City Lab , and a host of other schools that are dedicated to researching in the specific area of the PhDs – again, not my own experience at all.  I’m just here, rather blindly foraging on my own, given a couple of years, and expected to have it all together and figured out before the scholarship runs dry.

Don’t get me wrong. I’m doing this. I will get there. I rejoice the days I feel as though this thing is moving forwards….and I can’t bear to look back on months that pass and nothing seems to have changed. I am indeed grateful for the funding my school has given me….and when you think about it….I really have one of the more desireable ‘jobs’ around. I enjoy that feeling of my mind twisting and I love going to ‘work’. After all, I’m the one always telling people to do what they love (and quit if you don’t!) – and I can’t wait to get back to tutoring.

Regardless of who my teacher may be, I’ve been spending the meantime learning to take baby steps of my own. If I could have explained to you what my research was about at the beginning of the year (some of the dusty corners of this blog probably still do to some extent), it would be nothing at all like what I would tell you now. Most significantly of late, I’ve been teaching myself the ways of the ethnographer. You don’t learn this stuff in the undergraduate courses at university, maybe not even in a condensed year of Master’s research. The further I walk down this road, the more , for the most part, things begin to make sense – but time moves quickly in digital realms (Did you see what a central role Twitter played on the red carpet of last night’s MTV VMAs!?).

From early proposals with the intention of sitting in WiFi parks, approaching laptop users, then interviewing them and pressuring them to further communicate with me and provide me with things like photographs – my ethnography quickly led me online, into digital worlds and spaces already quite familiar to me where communications seem to occur more naturally. Unlike the social scientist who visits foreign civilisations and new worlds, my research space felt normal – a part of my existing everyday life. I needed a way to separate my ‘life’ from my ‘research’, or at least, a methodology that was sympathetic to my embedded position. It became less about arriving at a particular outcome, and more about exploring the ways in which I was  trying to get there. The real work lays in now understanding the effectiveness of my methodology as a tool for understanding social/spatial relationships as they might relate to existing theoretical currents – perhaps illuminating some potential shortcomings and/or suggesting a minor change or two.

I’m not sure where I was going with this post other than to point out the changes that take place as one goes about social research. Good social research. Messy social research. My ethnographic stroll has meant that I’ve been spending increasing amounts of time just ‘being’ in online public spaces as much as physical material ones. I realise that many people would disagree. Others perhaps don’t know it yet, but certain social media, especially Twitter, are very much like the more traditional conceptions of a public space. I’m not sure the academic literature has gone there at all yet. Indeed, it is talking and listening in public spaces that are perhaps the oldest form of democracy. These things are not disappearing, or a dying art. They are very much alive – the job of the ethnographer might be to show this to the others.

Slowly, I am learning the great art of ethnography. An ethnography that is by no means established; rather, one that is evolving and seems to provoke me as much as I attempt to shepherd it.

6 Responses leave one →
  1. September 15, 2009

    In calling this ethnography I recommend clearly identifying how these public online utilities (Facebook (#SecuritySettingsOff), Twitter, Posterous et al) facilitate core human principles (such as those needs Maslow identified in his Hierarchy).

    With the enormous wealth of information being generated, and more importantly: recorded, it may be interesting to identify and define what human/social principles you see arising. Like never before in history has there been such opportunity for listening to a research sample of such magnitude.

    It sounds like a potential outcome of your research may be some practical methodology both humanitarian and commercial spaces:
    – Psychology: Potential to understand with greater depth what it means to be human.
    – Social Psychology: Potential to understand how we influence one another.
    – Marketing and strategy: Optimising what brands say to their audience and how they best go about it.

    Is this what you’re saying?

  2. September 15, 2009

    Oh one more follow up thought:
    Ethnography is defined as the branch of anthropology that provides scientific description of individual human societies

    1. Does online society have its own unique description?

    2. Is there a sort of homogenisation worldwide cultures in the online public space or does a user’s cultural/societal norms influence their online behaviour?

  3. September 15, 2009

    Miles!

    Nice to hear from you buddy.

    You’re right. As researchers we certainly have access to massive amounts of data on the web, much of it quite easily and openly accessible. It really opens so many possibilities for harvesting information and gaining new understanding of social life. But, once deciding to place much of my attention in digital realms I still really struggled with what might be the most appropriate way to do so.

    I’m not sure that all this new social media 2.0 fiasco should be thought of as facilitating core human principals on its own though. Rather, it might provide new possibilities for public life to occur outside of the traditionally understood spaces of private homes, clubs, news-media, cafes and public streets, squares and parks etc. The challenge, as I see it (well, the challenge I’ve set myself), is developing methods (and/or theoretical frameworks?) that might help us to imagine city spaces and social life as situated inseparably intertwined somewhere inbetween these digital and physical realms.

    Indeed, I hope research in this vein might contribute towards understanding the human condition and our place in society often flooded by utopian, techno-deterministic claims of ‘ubiquitous’ technology and seamless, equal and pervasive access.

    Does online society have its own unique description? Only if you can show me how you operate in some parallel online space separate from your physical/material life. I don’t think society can be easily (if at all) separated from online. For me, the city is defined as much by its offline spaces as well as its online ones….but it could never exist without either – since, like, the telegraph!…or electric streetlighting even!

    Is there homogonisation? My personal Twitter research shouts “no way!”. Rather than email surveys to 1000 users, my small scale, personalized approach has revealed a bunch of users each with a unique story of complex fascinating lives lived constantly negotiating online and offline spaces – public and private.

    As a marketer, yeah, Twitter et al. certainly present some delicious opportunities for reaching customers and understanding peoples wants and needs……but at as researcher, I’m drawn by the potential of these online social tools to help me write ethnography and visualize in new ways the spaces we are living and being and communicating.
    (ps. I’m sure I entirely avoided your explicit questions :-) )

  4. September 15, 2009

    jeepers. that was long.

    • September 15, 2009
      Phil Austen permalink

      and unintelligible…

      haha na jokes im just dumb!

  5. September 15, 2009

    nope. you’re probably right. right before I pressed the post button….I had all the text highlighted blue and was ready to hit delete.

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